For centuries, the word “apple” referred to a tree-born fruit, often enjoyed in pie or tucked into school lunchboxes. But for anyone alive in the last 30 years, it has another pervasive meaning: the name of a line of computers, laptops, phones, tablets, and music players.
According to the biography, “Steve Jobs” by Walter Isaacson, Mr. Jobs decided on the name while on a “fruititarian” diet. He had just returned from visiting an apple farm, and thought the name sounded "fun, spirited and not intimidating" – exactly what many people want a in a computer.
