Election 2012: 12 reasons Obama won and Romney lost

President Obama went into his reelection fight facing significant head winds – most important, high unemployment and slow economic growth. But for a multitude of reasons, including Obama’s positives and Republican challenger Mitt Romney’s negatives, Obama succeeded. Here’s our list.

8. Romney's diffidence about his Mormon faith

Though some Americans, especially Evangelicals, are uncomfortable with Mormon beliefs, Romney’s long service as a lay pastor in his Boston-area Mormon community could have helped humanize him with voters who felt he didn’t care about “people like them.” Testimonials about Romney’s compassion toward fellow parishioners with health and financial problems provided some of the most moving moments at the GOP convention, but they did not air during prime time, a missed opportunity in the eyes of some Republicans.

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