After the company lost Lucky Strike as a client, the new business was in trouble, and Don tried to fix things by writing a full-page ad in The New York Times saying the company would no longer represent tobacco companies, but the bold move alienates the other partners, and the company is still forced to lay off many employees. When Don was left by himself to take his children to Disneyland after the family's housekeeper was unable to go, he asked his secretary Megan Calvet (Jessica Paré) to come with him, and while there, unexpectedly proposed. Megan said yes, and Don announced the news at work, but when the season finale ended, he was staring out the window, looking like he was still unsure of himself and not feeling content.
