Skip to footer

Jessica Simpson: New maternity clothing line to show off baby bumps. Of course

Jessica Simpson says her a 'vintage '70s' maternity clothing line is for moms to proudly show off their "baby bumps." Indeed.

|
Macy's/Business Wire
Jessica Simpson is launching a new maternity clothing line for moms-to-be. Her advice? Show off that "baby bump." The singer and actress took that advice to heart during her much publicized pregnancy. She gave birth to daughter Maxwell Drew earlier this month.
  • By Stephanie Hanes

If you thought Jessica Simpson wouldn’t be talking (or Tweeting) about pregnancy anymore, think again.

Just weeks after the singer-slash-actress gave birth to daughter Maxwell Drew Johnson, she has let it be known that she will soon launch a new line of clothing for moms-to-be.

She announced the partnership between Camuto Group, the master licensee behind  her label, and retailer Destination Maternity Monday. The new label will be... Jessica Simpson Maternity.  Of course.

“I’m so excited to partner with Destination Maternity to design a collection of fashionable styles that make you look and feel great,” Simpson said in a press release. “You want to wear clothes that are flattering to your baby bump; you want to show your bump off.”

Oh my.  In some ways this is really too easy.

Because, if there was ever a mama-to-be who was happy to show off the “baby bump”...

But I won’t go there. 

Because, you know, sometimes when you’re eight months pregnant all you want is a nice new outfit.  Something, anything, to make you feel just a little bit better and forget that you’ve been in the same maternity pants for about seven days straight. So if Simpson wants to add her stye to the growing maternity clothing industry – and add maternity clothes to her 24-product fashion portfolio – awesome.

She says her new line will have a “vintage 1970s feel,” with maxi dresses, printed tops and so on. (The women I know who gave birth in the 1970s have never said anything nice about their maternity duds, but I’m guessing Simpson will try to fix this.)

No word about whether an animal print kaftan, the sort that she wore to the hospital, according to her Tweets, will be in the mix.

You've read  of  free articles. Subscribe to continue.
Real news can be honest, hopeful, credible, constructive.
What is the Monitor difference? Tackling the tough headlines – with humanity. Listening to sources – with respect. Seeing the story that others are missing by reporting what so often gets overlooked: the values that connect us. That’s Monitor reporting – news that changes how you see the world.
editor@csmonitor.com
Subscribe
Mark Sappenfield
Editor

Dear Reader,

About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review – under the charming heading of “do things that don’t interest you”:

“Many things that end up” being meaningful, writes social scientist Joseph Grenny, “have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. Sometimes, we call things ‘boring’ simply because they lie outside the box we are currently in.”

If you were to come up with a punchline to a joke about the Monitor, that would probably be it. We’re seen as being global, fair, insightful, and perhaps a bit too earnest. We’re the bran muffin of journalism.

But you know what? We change lives. And I’m going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in.

The Monitor is a peculiar little publication that’s hard for the world to figure out. We’re run by a church, but we’re not only for church members and we’re not about converting people. We’re known as being fair even as the world becomes as polarized as at any time since the newspaper’s founding in 1908.

We have a mission beyond circulation, we want to bridge divides. We’re about kicking down the door of thought everywhere and saying, “You are bigger and more capable than you realize. And we can prove it.”

If you’re looking for bran muffin journalism, you can subscribe to the Monitor for $15. You’ll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com.

Subscribe to insightful journalism

QR Code to Jessica Simpson: New maternity clothing line to show off baby bumps. Of course
Read this article in
https://www.csmonitor.com/The-Culture/Family/Modern-Parenthood/2012/0515/Jessica-Simpson-New-maternity-clothing-line-to-show-off-baby-bumps.-Of-course
QR Code to Subscription page
Start your subscription today
https://www.csmonitor.com/subscribe