When in doubt of what to name your tech company, go Greek.
That’s what the Haloid Photographic Company did in 1906 when it invented electrophotography, the technology that pre-dated photocopiers. It chose a combination of the Greek word “xeros,” meaning dry, and “graphia", meaning writing, to name its new technology, “xerography.”
Eventually, this "dry writing" technology was developed to the point where xenography was Haloid’s main product, at which point, the company shortened its name to the now-famous Xerox.
