Before Pac-Man, video games were pretty much only marketed to men, kids, and computer science aficionados. But a video game designer from Japan created a universally iconic game that still exists today: Pac Man.
Toru Iwatani originally invented the game for Japanese video game manufacturer Namco in 1979. His goal was to create a gender-neutral game to reach out to untapped video game markets. Though Pac-Man failed to catch on in Japan, when the game was introduced to North America in 1980 it demolished the formerly most-popular game Asteroid, grossing $1 billion in quarters in its first 15 months.
Mr. Iwatani’s invention not only spawned a massively popular video game but a cultural icon that extended across time and interest. A mid-'80s cartoon was created after the character and even a 1981 single called “Pac-Man Fever” by Buckner & Garcia made it to the top 10 on the Billboard charts. The Pac-Man video game can also be found in the Smithsonian Institution and the Museum of Modern Art in New York City. Not a bad deal for a little yellow dot.