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Eight reasons to hit ‘mute’ during TV ads by super PACs

First Iowa, now Florida, have seen the first wave of political TV ads from super PACs – mostly negative – that will smother the 2012 presidential elections. Voters have an easy way to avoid such ads: the mute button. Here are eight reasons to use it:

5. Super PAC ads may not work.

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In 2004, Democrats spent more than Republicans in the George Bush-John Kerry contest but Mr. Bush won. Why listen to an ad that may have no effect on the election?

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