More than 8 of 10 respondents in a June Gallup poll said the president is likable. When asked what they most like about Obama, respondents praised his character and values and his care for people. Fewer voters warm to Mitt Romney, who lags behind on most tests of candidate characteristics. Since most Americans feel a connection with Obama, party leaders should use the convention as an opportunity to highlight his qualities that have worked so well in the past.
Personally popular candidates win elections. In every presidential contest since Gallup introduced the measure in 1992, the candidate with the highest favorability rating has won the presidency.
Obama has been topping Mr. Romney in every poll so far, but the gap is narrowing fast. In a CNN/ORC poll last week, Obama’s favorable rating with likely voters was 52 percent, only two statistically-insignificant points higher than Romney’s.
