Skip to footer

McDonald's seeks 'Perfect Chicken Burger' in Australia

The search for the perfect chicken burger may be coming to a close for McDonald's Australia. A promotion launched in October to allow consumers to enter and vote for the best chicken burger is down to four finalists.

|
Gene J. Puskar/AP/File
In this Saturday, Oct. 10, 2015, photo, the sun sets behind a McDonald's in Ebensburg, Pa. McDonald's Australia is close to choosing the "Perfect Chicken Burger."

McDonald’s Australia is close to determining the “Perfect Chicken Burger,” a promotion it launched in October to showcase the Create Your Taste (CYT) platform. Diners were invited to submit their ideal chicken burger using ingredients available through the CYT build-your-own-burger kiosks now spreading across Australia and still testing in the U.S.).

Four finalists have been named. Consumers can not only vote for their favorite (which will earn its creator $10,000 AUS), they can print out the QR code for each finalist at the contest site and then scan that code at the CYT kiosk to replicate the burger build and give it a taste test.

If you’re looking for chicken burger ideas, these finalists (listed in the left-to-right order in the photo at bottom) provide four:

Chicken You Out
Grilled chicken breast fillet, grilled mushrooms, two pieces of McDonald’s Classic cheese, sliced beetroot and leaf lettuce on a brioche-style bun

This Burger’s Bacon Me Crazy
Grilled chicken breast with Cheddar cheese, bacon strips, bacon rasher, caramelized grilled onion, leaf lettuce, tomato and her aïoli on ciabatta.

Slawrannosaurus Rex
Grilled chicken breast fillet, grilled mushrooms, Pesto Red Capsicum, shaved Parmesan, mozzarella, spinach and coleslaw on a ciabatta bun.

TropiMex
Grilled chicken breast fillet, crispy bacon, grilled pineapple, Swiss cheese, guacamole and tomato on a ciabatta bun.

You've read  of  free articles. Subscribe to continue.
Real news can be honest, hopeful, credible, constructive.
What is the Monitor difference? Tackling the tough headlines – with humanity. Listening to sources – with respect. Seeing the story that others are missing by reporting what so often gets overlooked: the values that connect us. That’s Monitor reporting – news that changes how you see the world.
editor@csmonitor.com
Subscribe
Mark Sappenfield
Editor

Dear Reader,

About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review – under the charming heading of “do things that don’t interest you”:

“Many things that end up” being meaningful, writes social scientist Joseph Grenny, “have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. Sometimes, we call things ‘boring’ simply because they lie outside the box we are currently in.”

If you were to come up with a punchline to a joke about the Monitor, that would probably be it. We’re seen as being global, fair, insightful, and perhaps a bit too earnest. We’re the bran muffin of journalism.

But you know what? We change lives. And I’m going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in.

The Monitor is a peculiar little publication that’s hard for the world to figure out. We’re run by a church, but we’re not only for church members and we’re not about converting people. We’re known as being fair even as the world becomes as polarized as at any time since the newspaper’s founding in 1908.

We have a mission beyond circulation, we want to bridge divides. We’re about kicking down the door of thought everywhere and saying, “You are bigger and more capable than you realize. And we can prove it.”

If you’re looking for bran muffin journalism, you can subscribe to the Monitor for $15. You’ll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com.

Subscribe to insightful journalism

QR Code to McDonald's seeks 'Perfect Chicken Burger' in Australia
Read this article in
https://www.csmonitor.com/Business/The-Bite/2015/1203/McDonald-s-seeks-Perfect-Chicken-Burger-in-Australia
QR Code to Subscription page
Start your subscription today
https://www.csmonitor.com/subscribe