Skip to footer

Starbucks and Spotify team up to let baristas play DJ

Starbucks and Spotify are collaborating to bring Spotify's music-streaming service into Starbucks' 7,000 US locations starting this fall. The news comes two months after the coffee chain stopped selling CDs.

|
Ted S. Warren/AP/File
Barista Jay Rapp prepares a Chestnut Praline Latte at a Starbucks store in Seattle. . Starbucks and music-streaming service Spotify are collaborating to bring tailored music into the chain's 7,000 US locations.

Starbucks may have nixed its CDs, but the Seattle-based coffee company is still showing support for the music industry with Spotify.

Starbucks has announced a partnership with the Swedish music-streaming service that will let the coffee chain's employees and its 10 million loyalty members control the music in its stores in the US, Canada, and the UK starting this fall. 

The company will kick off the program by giving 150,000 US employees Spotify Premium subscriptions, followed by memberships for Canadian and British employees. Staff will use the subscription to control the in-store music, and customers will be be able to access tailored playlists via the Starbucks mobile app. They will also be able to access the playlists remotely, so they can continue to listen to music long after leaving the store.

Starbucks will also let Spotify's 60 million users earn points toward the company's My Starbucks Rewards loyalty program – the first time ever that the chain has allowed an outside party access to its loyalty program. Spotify, in turn, will debut a section featuring playlists from Starbucks. Spotify Premium will also be promoted in stores as part of the deal.

“Throughout its history, Starbucks has worked closely with the music industry, offering a variety of artists a platform for their work," Starbucks chairman and chief executive officer Howard Shultz said in a press release. "By connecting Spotify’s world-class streaming platform into our world-class store and digital ecosystem, we are reinventing the way our millions of global customers discover music.”

The collaboration comes two months after Starbucks halted its in-store CD sales after 20 years. A spokesperson told Billboard.com in February that the music would continue to be an important part in the business, but the company "will continue to evolve the format of our music offerings to ensure we're offering relevant options for our customers."

CD sales across the board have been declining, thanks to the rise in music streaming. Last year, sales fell 14.9 percent, according to Nielsen's 2014 music report. Meanwhile, 169 billion songs were streamed last year – a 54.9 percent increase from 2013.

The partnership also represents another opportunity for Spotify to pull more people into paying for its premium service. Out of its 60 million users, only 15 million pay for the premium service. The rest use the free version. 

Spotify has been vying for more paying customers through other collaborations. In November, the company paired up with ride-hailing service Uber to allow riders with a Spotify Premium subscription to choose the music in the car during their rides. 

You've read  of  free articles. Subscribe to continue.
Real news can be honest, hopeful, credible, constructive.
What is the Monitor difference? Tackling the tough headlines – with humanity. Listening to sources – with respect. Seeing the story that others are missing by reporting what so often gets overlooked: the values that connect us. That’s Monitor reporting – news that changes how you see the world.
editor@csmonitor.com
Subscribe
Mark Sappenfield
Editor

Dear Reader,

About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review – under the charming heading of “do things that don’t interest you”:

“Many things that end up” being meaningful, writes social scientist Joseph Grenny, “have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. Sometimes, we call things ‘boring’ simply because they lie outside the box we are currently in.”

If you were to come up with a punchline to a joke about the Monitor, that would probably be it. We’re seen as being global, fair, insightful, and perhaps a bit too earnest. We’re the bran muffin of journalism.

But you know what? We change lives. And I’m going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in.

The Monitor is a peculiar little publication that’s hard for the world to figure out. We’re run by a church, but we’re not only for church members and we’re not about converting people. We’re known as being fair even as the world becomes as polarized as at any time since the newspaper’s founding in 1908.

We have a mission beyond circulation, we want to bridge divides. We’re about kicking down the door of thought everywhere and saying, “You are bigger and more capable than you realize. And we can prove it.”

If you’re looking for bran muffin journalism, you can subscribe to the Monitor for $15. You’ll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com.

Subscribe to insightful journalism

QR Code to Starbucks and Spotify team up to let baristas play DJ
Read this article in
https://www.csmonitor.com/Business/The-Bite/2015/0519/Starbucks-and-Spotify-team-up-to-let-baristas-play-DJ
QR Code to Subscription page
Start your subscription today
https://www.csmonitor.com/subscribe