"Value-add" is a term used to describe a cool extra feature within a product that appears to carry no additional cost for the buyer. Ellen Jovin, co-founder of Syntaxis in New York City, said that part of why she objects to this term is the people who use it.
"I am least fond of 'value-adds,'" she said. "As in, 'what are the value-adds?' If you ask people who use the term to define it, they twist themselves into verbal knots attempting to do so, often with an air of condescension that the meaning isn't immediately apparent to the listener."
For more clichéd business jargon, visit CNBC's full list: http://www.cnbc.com/id/101556097/page/1
