Investors should think twice before picking a brand name just because they’ve heard of it or seen an ad. Shop around before opening a new account.
Investors can use NerdWallet’s free brokerage comparison tool to determine the best and most affordable fit for his or her needs. Because every investor uses different services – and to a different extent – the tool allows investors to search and compare the total costs of all services they use. Users can also sort brokers by which features matter most to them.
– Tim Chen is CEO of NerdWallet, whose investing service seeks to empower investors by providing unbiased and transparent access to investment management and financial markets information.
