Every time a team wins three uninterrupted titles and wants to commemorate that achievement in t-shirt form, Pat Riley gets paid. The NBA coaching great registered the trademark for “three-peat” and its less formal sibling, “3-peat,” in 1988, when his Los Angeles Lakers had won two NBA championships in a row and were gunning for a third. The Lakers ultimately lost in the finals, but Michael Jordan’s Chicago Bulls achieved the three-peat a few years later, in 1993 . Riley pocketed an estimated $300,000 from royalties when the NBA used “Three-peat” on subsequent Bulls championship merchandise. He also cashed in on the 1998 Bulls three-peat, as well as triple title runs by the New York Yankees and the Los Angeles Lakers. Riley is now president of the Miami Heat, who were recently crowned NBA champions. With any luck, Riley could be celebrating (and cashing in on) a three-peat of his own in a few years.
Mark Sappenfield
Dear Reader,
About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review – under the charming heading of “do things that don’t interest you”:
“Many things that end up” being meaningful, writes social scientist Joseph Grenny, “have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. Sometimes, we call things ‘boring’ simply because they lie outside the box we are currently in.”
If you were to come up with a punchline to a joke about the Monitor, that would probably be it. We’re seen as being global, fair, insightful, and perhaps a bit too earnest. We’re the bran muffin of journalism.
But you know what? We change lives. And I’m going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in.
The Monitor is a peculiar little publication that’s hard for the world to figure out. We’re run by a church, but we’re not only for church members and we’re not about converting people. We’re known as being fair even as the world becomes as polarized as at any time since the newspaper’s founding in 1908.
We have a mission beyond circulation, we want to bridge divides. We’re about kicking down the door of thought everywhere and saying, “You are bigger and more capable than you realize. And we can prove it.”
If you’re looking for bran muffin journalism, you can subscribe to the Monitor for $15. You’ll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com.
