Where some famous nonwinners finished:
Jim Brown: 5th in 1956 (behind Paul Hornung)
Mike Ditka: 6th in 1960 (behind Joe Bellino)
Dick Butkus: 3rd in 1964 (behind John Huarte)
Archie Manning: 3rd in 1970 (behind Jim Plunkett) and 4th in 1969 (behind Steve Owens)
Dan Marino: 4th in 1981 (behind Marcus Allen)
John Elway: 2nd in 1982 (behind Herschel Walker)
Jerry Rice: 9th in 1984 (behind Doug Flutie)
Emmitt Smith: 7th in 1989 (behind Andre Ware)
Brett Favre: nonfactor (played out of limelight at Southern Mississippi)
Peyton Manning: 6th in 1995 (behind Eddie George), 8th in 1996 (behind Danny Wuerffel) , and 2nd in 1997 (behind Charles Woodson)
Joe Montana: nonfactor (was not a first-team All-America in college)
Tom Brady: nonfactor (only an All-Big Ten honorable mention quarterback at Michigan)
Drew Brees: 3rd in 2000 (behind Chris Weinke)
Eli Manning: 3rd in 2003 (behind Jason White)
Aaron Rodgers: 9th in 2004 (behind Matt Leinert)
Adrian Peterson: 2nd in 2004 (behind Matt Leinert)
Andrew Luck: 2nd in 2010 (behind Cam Newton) and 2nd in 2011 (behind Robert Griffin III)