20 most obscure team nicknames in pro sports

14. Detroit Red Wings (NHL)

REBECCA COOK/REUTERS
Detroit Red Wings players Johan Franzen (l.) and Niklas Kronwall walk onto the ice for pregame warmups wearing former Red Wings player Gordie Howe's No. 9 jerseys to celebrate his 85th birthday before the start of their NHL hockey game against the Chicago Blackhawks in Detroit, March 31, 2013.

The NHL’s Motor City entry began as the Detroit Cougars in 1926, and changed its named to Falcons for the 1930-31 season as it searched for a new identity after a mostly losing history. Faced with major financial struggles, Jack Adams sold the team to grain and shipping tycoon James Norris Sr. in 1932. Norris had once played amateur hockey in Montreal for the Winged Wheelers, so decided to rename the team Red Wings and adopt a winged wheel logo that tied in well with Detroit’s reputation as America’s automaking capital.

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Dear Reader,

About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review – under the charming heading of “do things that don’t interest you”:

“Many things that end up” being meaningful, writes social scientist Joseph Grenny, “have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. Sometimes, we call things ‘boring’ simply because they lie outside the box we are currently in.”

If you were to come up with a punchline to a joke about the Monitor, that would probably be it. We’re seen as being global, fair, insightful, and perhaps a bit too earnest. We’re the bran muffin of journalism.

But you know what? We change lives. And I’m going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in.

The Monitor is a peculiar little publication that’s hard for the world to figure out. We’re run by a church, but we’re not only for church members and we’re not about converting people. We’re known as being fair even as the world becomes as polarized as at any time since the newspaper’s founding in 1908.

We have a mission beyond circulation, we want to bridge divides. We’re about kicking down the door of thought everywhere and saying, “You are bigger and more capable than you realize. And we can prove it.”

If you’re looking for bran muffin journalism, you can subscribe to the Monitor for $15. You’ll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com.

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