Catchiest campaign ads of 2014: nine pitches that made an impression

What do Barry Manilow, skeet shooting, and driving a car in reverse have to do with the 2014 US elections? Well, this campaign season had no shortage of interesting TV ads – including ones with the motifs just mentioned. Here’s an election-season recap through the lens of ads that have had an influence on voters.

5. Risks from abroad, hitting home

No bells, no whistles in this ad from Scott Brown (R) in New Hampshire. The Senate candidate talks to the camera, referring to the rise of the Islamic State militant group in Iraq and Syria and calling for a stronger response by the United States.

There's not much detail about what President Obama or New Hampshire Sen. Jeanne Shaheen (D) has done wrong or how Mr. Brown would do things better. But the ad played straight to one of the concerns rising in public thought during a make-or-break stretch of the campaign.

Themes like this helped Brown mount a competitive race against Senator Shaheen.

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