No bells, no whistles in this ad from Scott Brown (R) in New Hampshire. The Senate candidate talks to the camera, referring to the rise of the Islamic State militant group in Iraq and Syria and calling for a stronger response by the United States.
There's not much detail about what President Obama or New Hampshire Sen. Jeanne Shaheen (D) has done wrong or how Mr. Brown would do things better. But the ad played straight to one of the concerns rising in public thought during a make-or-break stretch of the campaign.
Themes like this helped Brown mount a competitive race against Senator Shaheen.