“He does have that charismatic personality,” says Hagle. “That kind of friendly, folksy manner that makes him seem comfortable rather than off-putting.” Indeed, years of experience as a radio host, Baptist preacher, and gospel singer honed Cain’s rich baritone, sharp one-liners, and southern-fried charm, which paid off when Cain stole the show with his striking performance in the first GOP debate.
That, combined with a compelling narrative, will make Cain a fast favorite among voters, says Broussard. “He can say, ‘I worked my way up just like your average guy out there.’”
Of course, Cain’s business experience, both in the private sector as a successful CEO and as a chairman of a regional Federal Reserve Bank, is of particular value in an economy-centric campaign.
“No doubt, his main point of emphasis is going to be on the economic side, playing up his business and banking experience,” says Hagle.
As a tea party favorite and the rare black voice in a party that has struggled to attract minority support, it’s no wonder Cain is catching on with conservatives.
Said Rush Limbaugh on his radio show after Cain’s celebrated performance in the first GOP debate, “Herman Cain made me think I was listening to me in every answer.”
