Mitt Romney started the year as front-runner for the Republican nomination, based on his professional experience, fundraising prowess, debating skill, and presidential bearing. He had built a fortune in private equity at Bain Capital, turned around the winter Olympics in 2002, and served as governor of Massachusetts.
But by mid-January, it was clear the nomination would not come easily. Former Sen. Rick Santorum won the Iowa caucuses in a squeaker, Mr. Romney won the New Hampshire primary, and former House Speaker Newt Gingrich won South Carolina. Tea partyers and social conservatives, in particular, weren't sure they could trust the once-moderate Romney.
Romney's primary opponents, fueled by outside money, struck a populist note as they pounded on his business record. His own gaffes – e.g., "I like being able to fire people" – also hurt. It took him until May 29 to clinch the nomination. He formally accepted it Aug. 30 at the Republican National Convention, but by then, his image was damaged.
One takeaway: His Mormon faith didn't seem to hurt.
– Linda Feldmann, Staff writer
