Just as Tobias wouldn’t be seen without his denim cutoffs, the revival of “Arrested Development” wouldn’t be complete without a marketing campaign to create hype for the show’s release. The show built an online following through Facebook and Twitter pages that put out hilarious quotes, hashtags, and photos. It sent fans scrambling around Manhattan in a scavenger hunt for posters depicting classic items from the show. It propped up the banana stand and the stair car in New York City, Los Angeles, and London, complete with real frozen bananas and opportunities to “hop on.” A Brooklyn chef even served an eight-course meal with dishes inspired by the series; examples included Carl Weathers Stew and Chicken Gene Parmesan. All of this savvy advertising helped get people fired up for the show’s May 26 return.
