The shoe company sets up the beginning of its commercial as if it were a David Attenborough-narrated nature documentary, complete with grazing wildlife (in this case, a gazelle) and predator (in this case, a cheetah) waiting some distance away. It's all pretty standard Discovery Channel-type stuff – until a human in running shoes races into the picture. What will happen next? Will the human defend the gazelle? Take on the cheetah? We have to admit, we're hooked.
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Why is Christian Science in our name?
Our name is about honesty. The Monitor is owned by The Christian Science Church, and we’ve always been transparent about that.
The Church publishes the Monitor because it sees good journalism as vital to progress in the world. Since 1908, we’ve aimed “to injure no man, but to bless all mankind,” as our founder, Mary Baker Eddy, put it.
Here, you’ll find award-winning journalism not driven by commercial influences – a news organization that takes seriously its mission to uplift the world by seeking solutions and finding reasons for credible hope.
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Super Bowl commercials 2013: The 4 best sneak previews
For Super Bowl commercials, many companies are providing sneak peeks for their ads that will run during the big game. Here are some of the best.
3. Skechers
