Skip to footer

Sarah Silverman, Michael Cera launch YouTube comedy channel

Sarah Silverman, Michael Cera team up for humor: Google is funding a YouTube comedy network called JASH. The new channel will feature experimental comedians, including Sarah Silverman, Reggie Watts, and Michael Cera.

Sarah Silverman is one of the comedians featured on the new YouTube channel Jash. Jordan Strauss/AP

Experimental comedians Michael Cera, Sarah Silverman, Tim and Eric (from Tim and Eric Awesome Show) and Reggie Watts are all teaming up on a Google-funded YouTube channel. Each of them will get their own section within the channel where they have creative control as well as access to production and editing equipment.

They've named their channel "JASH" which stands for "Just Attitude So Hey" (it's actually because the name "JOSH" was already taken."

In October, over 60 new YouTube channels were announced that will fund comedians, artists, producers and innovators as a part of the second wave of YouTube Original Channels Initiative. The Original Channels are essentially a blank check to each individual or group, funded by Google, YouTube's parent company. In the past, YouTube has had a laissez-faire relationship with the channels it funds, allowing them to sink or swim on their merit. Each channel produces all content and advertises themselves.

JASH debuted at the South by Southwest conference this year with a five-minute video jokingly explaining that the purpose of the channel is to replace all YouTube videos.

Silverman told The Hollywood Reporter:  "This [JASH] is what we think is funny. It may not be your cup of tea, but there’s no testing involved, there’s no second-guessing of what a 14-year-old boy would like. It’s just a place to do stuff and fail or not fail."

The channel is doesn't have much content yet, but as Michael Cera said, its about "quality over quantity."

You've read  of  free articles. Subscribe to continue.
Real news can be honest, hopeful, credible, constructive.
What is the Monitor difference? Tackling the tough headlines – with humanity. Listening to sources – with respect. Seeing the story that others are missing by reporting what so often gets overlooked: the values that connect us. That’s Monitor reporting – news that changes how you see the world.
editor@csmonitor.com
Subscribe
Mark Sappenfield
Editor

Dear Reader,

About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review – under the charming heading of “do things that don’t interest you”:

“Many things that end up” being meaningful, writes social scientist Joseph Grenny, “have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. Sometimes, we call things ‘boring’ simply because they lie outside the box we are currently in.”

If you were to come up with a punchline to a joke about the Monitor, that would probably be it. We’re seen as being global, fair, insightful, and perhaps a bit too earnest. We’re the bran muffin of journalism.

But you know what? We change lives. And I’m going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in.

The Monitor is a peculiar little publication that’s hard for the world to figure out. We’re run by a church, but we’re not only for church members and we’re not about converting people. We’re known as being fair even as the world becomes as polarized as at any time since the newspaper’s founding in 1908.

We have a mission beyond circulation, we want to bridge divides. We’re about kicking down the door of thought everywhere and saying, “You are bigger and more capable than you realize. And we can prove it.”

If you’re looking for bran muffin journalism, you can subscribe to the Monitor for $15. You’ll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com.

Subscribe to insightful journalism

QR Code to Sarah Silverman, Michael Cera launch YouTube comedy channel
Read this article in
https://www.csmonitor.com/The-Culture/Culture-Cafe/2013/0311/Sarah-Silverman-Michael-Cera-launch-YouTube-comedy-channel
QR Code to Subscription page
Start your subscription today
https://www.csmonitor.com/subscribe