Droid's 'girly' ads taunt iPhone

|
YouTube screengrab
Sequins? The Droid is not girly like the iPhone, a new ad proclaims.

It seems like a fight that's dragging long into the late rounds, but we fear the bout between Droid and iPhone is just getting warmed up.

Thursday night prime-time TV saw the Droid camp premiere its latest spot, an anti-iPhone swipe (that never says iPhone, but the writing's on the wall) that is certain to appeal to the "He-man Women-Haters" set.

"Should a phone be pretty?" the spot asks at open. Well, yes – or, at least it should be well-designed. (You use it, after all, more often than your toothbrush or wallet.)

The rest is almost not even worth going into. Is the iPhone "clueless"? A "tiara-wearing digitally clueless beauty pageant queen"? We don't think so. And neither do the millions of purchasers (and 2 billion downloaded apps)  it's seen in just over two years of existence.

The Droid ad follows a series of teasers, including the much talked-about Stealth spot that caused quite a stir. If it wasn't clear before, this latest ad proves that Motorola and Verizon aren't going after the sequined phone case set.

Droid, in its first month of sales, is doing well – more than 250,000 were sold in its initial week alone, and Motorola looks on track to meet its goal of selling a million units by the end of the quarter.

The iPhone-Droid rivalry is reflected in a war between the two's carriers. AT&T and Verizon this week agreed to drop lawsuits that had sprung out of a bubbling ad spat over 3G coverage.

––

Eying a Droid? How do the ads affect your decision-making process? Leave a comment or find us on Twitter – we're @CSMHorizonsBlog.

You've read 3 of 3 free articles. Subscribe to continue.
QR Code to Droid's 'girly' ads taunt iPhone
Read this article in
https://www.csmonitor.com/Technology/Horizons/2009/1204/droids-girly-ads-taunt-iphone
QR Code to Subscription page
Start your subscription today
https://www.csmonitor.com/subscribe
CSM logo

Why is Christian Science in our name?

Our name is about honesty. The Monitor is owned by The Christian Science Church, and we’ve always been transparent about that.

The Church publishes the Monitor because it sees good journalism as vital to progress in the world. Since 1908, we’ve aimed “to injure no man, but to bless all mankind,” as our founder, Mary Baker Eddy, put it.

Here, you’ll find award-winning journalism not driven by commercial influences – a news organization that takes seriously its mission to uplift the world by seeking solutions and finding reasons for credible hope.

Explore values journalism About us