CSMonitor editors share their favorite people to follow on Twitter

7. Innovation: Sarah Weinman and Wirecutter

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Wirecutter on Twitter

For Innovation readers, Twitter offers a number of resources about industry trends and technology.

If you're interested in gadgets, look for Wirecutter, the account for the tech blog. Wirecutter is a little different from most tech blogs. Brian Lam, editor of Wirecutter, calls it "Billboard for electronics."

"Most gadgets I choose here aren’t the top of the line models that are loaded up with junk features or overpriced; most of the ones we’ve picked are of the 'good enough' or 'great enough' variety, because this is generally where our needs and the right prices smash into each other," Mr. Lam wrote on his website.

Innovation editor Chris Gaylord (@venturenaut) says what makes Wirecutter stand out is that it is simple and focuses on informing people about relevant products and giving accessible reviews.
 
"Too many tech reviewers talk about gadgets as if they were in a vacuum. They lay out pros and cons but often ignore the question: Well, is it the one I should buy?" says Mr. Gaylord. "The Wirecutter’s Twitter feed gets right to the point. It posts simple recommendations, news about great products that are about to be discontinued, and one-line reviews with links to the full breakdown."

Mr. Gaylord points to an example of the clarity in Wirecutter's brief messages, a recent tweet that declared, "It's clear that the Roku 3 is the media streaming box to get. We've switched our pick." There's a link to a 3,951-word explanation explaining what makes the streaming box stand out, but readers can get the point with a simple 17-word note.

Matthew Shaer (@MatthewShaer), Innovation blogger and author of “Among Righteous Men,” recommends following Sarah Weinman. The news editor for Publishers Marketplace has more than 190,000 followers.

“There’s plenty of books and publishing news available on Twitter, but no one covers the industry as ably — or synthesizes information as well — as Weinman,” he says.

Ms. Weinman also tweets about media, technology in politics, space, and various other topics.

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Dear Reader,

About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review – under the charming heading of “do things that don’t interest you”:

“Many things that end up” being meaningful, writes social scientist Joseph Grenny, “have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. Sometimes, we call things ‘boring’ simply because they lie outside the box we are currently in.”

If you were to come up with a punchline to a joke about the Monitor, that would probably be it. We’re seen as being global, fair, insightful, and perhaps a bit too earnest. We’re the bran muffin of journalism.

But you know what? We change lives. And I’m going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in.

The Monitor is a peculiar little publication that’s hard for the world to figure out. We’re run by a church, but we’re not only for church members and we’re not about converting people. We’re known as being fair even as the world becomes as polarized as at any time since the newspaper’s founding in 1908.

We have a mission beyond circulation, we want to bridge divides. We’re about kicking down the door of thought everywhere and saying, “You are bigger and more capable than you realize. And we can prove it.”

If you’re looking for bran muffin journalism, you can subscribe to the Monitor for $15. You’ll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com.

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