Republicans are losing most popularity contests; many voters see them as too shrill and inflexible. Angry and scornful jabs only add fodder for Democratic commercials.
The convention offers the party a chance to redefine itself and connect with the self-described conservatives who outnumber liberals almost 2 to 1 in most national polls. Spirited speeches and captivating images can bring home positive messages that resonate well: Get the economy back on track and rely on the American people more than the government.
