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Walmart insurance: Is there anything the store won't sell?

Walmart insurance will be coming soon, as the retailer pushes to cement its reputation as a place where shoppers can stop in for grocery staples like milk and eggs and also cross other things off their 'To-Do' list. Walmart insurance is a partnership with AutoInsurance.com

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John Gress/Reuters/File
The Money Center is pictured at a Walmart store in Chicago. Walmart insurance and money transferring service are some of the latest efforts by the retailer to provide a wide range of services to customers.
  • By Anne D'Innocenzio Associated Press

The news that Walmart is getting into the car insurance business begs the question: is there anything that the world's largest retailer doesn't hawk?

Surprisingly, the answer is plenty.

You can find food, meds and toys for your dog Rover at Walmart, but chances are you didn't buy your pet there. By the same token, you can pick up a wedding veil at Walmart, but not a traditional white wedding gown. And there are plenty of battery-powered cars for kids at Walmart, but no life-size versions for grown-ups.

All that could all change someday.

Walmart says that almost anything is possible as it pushes to cement its reputation as a place where shoppers can stop in for grocery staples like milk and eggs and also cross off a number of other things on their "To-Do" list.

The pressure to become all things to all people is only intensifying as Walmart continues to face competition from online rival Amazon.com, which is expanding into new products and services.

"We are all about one-stop shopping," says Deisha Barnett, a Walmart spokeswoman.

In auto insurance, Walmart hooked up with a new site called AutoInsurance.com that lets shoppers quickly find and buy insurance policies online to cut down costs. That move comes just a few weeks after Walmart launched a money transfer service.

What other services could be on the horizon for the retail behemoth? Brian Sozzi, an equities strategist who follows Wal-Mart, believes the retailer will continue to focus on adding services.

The possibilities are endless. Shoppers can order caskets online from Wal-Mart and they can even buy life insurance in 217 Walmart stores. But they'll have to go elsewhere to arrange funeral services. And while customers can turn to Walmart to help them file their taxes, they have to go elsewhere if they need assistance writing their will.

"Anything is fair game," says Walmart's Barnett.

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