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Candy Crush maker's IPO off to a not-so-sweet start

Candy Crush maker King Digital is seeing its stock fall in the company's public trading debut. Some analysts have questioned whether King would be able to repeat the success of Candy Crush, which has been far more successful than any of its other games.

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Brendan McDermid/Reuters/File
Mascots dressed as characters from the mobile video game 'Candy Crush Saga' pose outside the New York Stock Exchange ahead of the IPO of Mobile game maker King Digital Entertainment Plc March 26, 2014.
  • By The Associated Press

 Shares of King Digital, the company behind the popular mobile game "Candy Crush Saga," are down in the company's public trading debut.

King's stock priced at $22.50 on Tuesday and opened on Wednesday at $20.50, almost 9 percent lower.

King Digital Entertainment PLC, based in Ireland, had $1.88 billion in revenue last year.

Its other top games include "Pet Rescue Saga" and "Farm Heroes Saga." Some analysts have questioned whether King would be able to repeat the success of "Candy Crush," which has been far more successful than any of its other games.

King is trading on the New York Stock Exchange under the ticker symbol "KING."

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