In Wisconsin, it isn’t just about the cheese. According to AngelList there are more than 170 startups in Madison that are hiring. GrocerKey, an online grocery-shopping platform, signed a deal in 2015 with local grocery chain Woodman’s Markets, hoping that by staying focused on a mid-sized market like Madison, it may have more durability and staying power than apps like Instacart geared toward a larger, national market.

John Hart/Wisconsin State Journal via AP
With the Wisconsin State Capitol building in the background, Luis A. Santos, a window cleaner with Brite-Way Window Cleaning, works to clear an accumulation of winter debris from the glass facade of the Overture Center in Madison, Wis. (Monday, March 14, 2016). Gig economy websites like Thumbtack have helped skilled and semi-skilled workers find employment.