Six signs pets are the economy's new big spenders

Some 82.5 million American households, or 68 percent, include domestic animals. Americans spent an all-time-high $55.7 billion on their pets last year, and spending will inch close to $60 billion this year. Here are six things driving the pet spending boom.

4. Pet fashion

Eric Thayer/Reuters/File
A woman holds a dog during the 2014 New York Pet Fashion Show February 7, 2014.

It's easier than ever for the rich to make sure their pets are dressed to kill. Most articles of pet clothing are no more than miniaturized fleece pieces or tiny ironic Christmas sweaters, but more and more haute couture fashion houses are dipping their paws into canine and feline apparel.

Designers ranging from Gucci to Vivienne Westwood are making fur coats and diamond armor pieces that are easily more expensive than an average person's entire outfit. New York, fittingly, has become a mecca for pet fashion. The New York Pet Fashion Show just celebrated its tenth anniversary just last February.

4 of 6

Dear Reader,

About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review – under the charming heading of “do things that don’t interest you”:

“Many things that end up” being meaningful, writes social scientist Joseph Grenny, “have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. Sometimes, we call things ‘boring’ simply because they lie outside the box we are currently in.”

If you were to come up with a punchline to a joke about the Monitor, that would probably be it. We’re seen as being global, fair, insightful, and perhaps a bit too earnest. We’re the bran muffin of journalism.

But you know what? We change lives. And I’m going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in.

The Monitor is a peculiar little publication that’s hard for the world to figure out. We’re run by a church, but we’re not only for church members and we’re not about converting people. We’re known as being fair even as the world becomes as polarized as at any time since the newspaper’s founding in 1908.

We have a mission beyond circulation, we want to bridge divides. We’re about kicking down the door of thought everywhere and saying, “You are bigger and more capable than you realize. And we can prove it.”

If you’re looking for bran muffin journalism, you can subscribe to the Monitor for $15. You’ll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com.

You've read  of  free articles. Subscribe to continue.