“Recently Insured Man Can’t Wait To Get Out There, Start Seriously Injuring Himself.”
“Man Without Health Insurance is Forced to Sell Action Figures to Pay Medical Bills.”
Sounds like headlines from satirical news website, The Onion, huh?
Well, they are. The above are headlines from a series of ads from the marketing wing of The Onion, Onion Labs, in partnership with Get Covered Illinois, an Illinois advocacy group. The goal is to get young people talking about health insurance on a website they already frequent.
“Reaching the population known as ‘Young Invincibles’ is an important part of our effort to educate and enroll all of Illinois’ uninsured population,” says Jennifer Koehler, executive director of Get Covered Illinois in a release. “We know that to effectively reach Young Invincibles – who are 53 percent of our uninsured residents in Illinois – we have to work with non-traditional, and especially digital, sources for news and entertainment. That’s where The Onion fits right into our outreach strategy.”
The ads will run up until the March 31 deadline on theonion.com in a separate news section, accompanied by banner ads, a video, and an editorial, and a click-through to the health exchange website.
