Skip to footer

McDonald's launches yolk-free Egg McMuffin nationwide

McDonald's has announced the Egg White Delight, a yolk-free version of the popular Egg McMuffin breakfast sandwich, to hit restaurants nationwide in late April. The Egg White Delight announcement comes as McDonald's tries to distance itself from competitors and reverse its fortunes after a month of slumping sales. 

|
Gary Cameron/Retuers/File
Birds nest inside a McDonald's sign in Arundel Mills, Maryland last week The fast food giant is rolling out the Egg White Delight McMuffin, a yolk free version of the popular breakfast sandwich, to hit stores nationwide this spring.

 Do you love English muffins and disc-shaped ham, but hate pre-cooked egg yolks? McDonald’s has some big news for you.

The fast food leader announced yesterday the launch of the “Egg White Delight,” a version of the popular Egg McMuffin breakfast sandwich made with egg whites, a whole grain English muffin, white cheddar cheese, and Canadian bacon. The Egg White Delight has 260 calories, compared to the original McMuffin’s 300.  

Other egg white breakfast sandwiches already exist elsewhere on the fast food landscape (Dunkin Donuts has offered them in several sandwiches for years), but unlike its competitors, McDonald’s will grill its yolkless offerings, rather than microwaving them.

McDonald’s began testing the sandwich last year, and a national rollout is planned for April 22, according to the Daily Meal.  The chain will also offer egg whites as an option for its other breakfast sandwiches, for an unspecified price.

The egg white embrace is just the latest in a series of moves McDonald’s has made to rebrand itself into a hipper, more health-conscious brand and distance itself from its competitors in the crowded burger chain market.  If the old McDonald’s was chiefly about burgers and fries, from a marketing standpoint, the new McDonald’s is heavily focused on smoothies and apple dippers.

Last year, the Oak Brook, Ill.-based company took the preemptive step of posting calorie counts on its menus, ahead of a law that will require chains with 20 or more locations to do so nationwide (once the FDA works out the kinks).  Over the past decade, a wide array of purportedly health conscious choices have been added to the McDonald’s lineup, including milk and apples in kids’ Happy Meals, smoothies, yogurt and granola parfaits, premium salads, and oatmeal.  There’s also a new “Favorites Under 400” section on McDonald’s menus, which lists all offerings that clock in under 400 calories.

The Egg White Delight launch comes days after the company posted lackluster sales figures in February. The chain saw its in-store sales drop 1.5 percent last month, despite a big sales push for its fish items (hoping to lure Catholics avoiding meat for Lent, according to the Washington post), and emphasizing he successful “Dollar Menu.” McDonald’s also nixed some of its lower performing menu items last month, including the Fruit and Walnut Salad and Chicken Selects.

You've read  of  free articles. Subscribe to continue.
Real news can be honest, hopeful, credible, constructive.
What is the Monitor difference? Tackling the tough headlines – with humanity. Listening to sources – with respect. Seeing the story that others are missing by reporting what so often gets overlooked: the values that connect us. That’s Monitor reporting – news that changes how you see the world.
editor@csmonitor.com
Subscribe
Mark Sappenfield
Editor

Dear Reader,

About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review – under the charming heading of “do things that don’t interest you”:

“Many things that end up” being meaningful, writes social scientist Joseph Grenny, “have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. Sometimes, we call things ‘boring’ simply because they lie outside the box we are currently in.”

If you were to come up with a punchline to a joke about the Monitor, that would probably be it. We’re seen as being global, fair, insightful, and perhaps a bit too earnest. We’re the bran muffin of journalism.

But you know what? We change lives. And I’m going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in.

The Monitor is a peculiar little publication that’s hard for the world to figure out. We’re run by a church, but we’re not only for church members and we’re not about converting people. We’re known as being fair even as the world becomes as polarized as at any time since the newspaper’s founding in 1908.

We have a mission beyond circulation, we want to bridge divides. We’re about kicking down the door of thought everywhere and saying, “You are bigger and more capable than you realize. And we can prove it.”

If you’re looking for bran muffin journalism, you can subscribe to the Monitor for $15. You’ll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com.

Subscribe to insightful journalism

QR Code to McDonald's launches yolk-free Egg McMuffin nationwide
Read this article in
https://www.csmonitor.com/Business/2013/0314/McDonald-s-launches-yolk-free-Egg-McMuffin-nationwide
QR Code to Subscription page
Start your subscription today
https://www.csmonitor.com/subscribe