The most straightforward entry on the list and a quite literal depiction of Master Lock’s “Tough under fire,” slogan, this ad and subsequent Super Bowl spots accounted for nearly all of Master Lock’s annual ad budget. The commercial first aired during Super Bowl VII. The plot: A sharpshooter blows a hole through a Master Lock, and it still doesn’t open. I’m assuming this ad is shown in freshman level advertising classes as a matter of routine.
Why is Christian Science in our name?
Why is Christian Science in our name?
Our name is about honesty. The Monitor is owned by The Christian Science Church, and we’ve always been transparent about that.
The Church publishes the Monitor because it sees good journalism as vital to progress in the world. Since 1908, we’ve aimed “to injure no man, but to bless all mankind,” as our founder, Mary Baker Eddy, put it.
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