Let’s face it: the fish offerings among American fast food are severely limited, and sometimes you hanker for something more than a white fried fish filet sandwich. Enter McDonald’s Japan (again!) with the Ebi Filet-O shrimp burger. The company debuted the sandwich in 2005 amid slumping sales in Japan as a tactic to lure customers with fare that catered more specifically to Japanese palates. It worked: 10 million shrimp burgers were sold in the sandwich’s first three months, and the Tokyo-based branch of the McDonald’s corporation saw its profits perk up.
The Ebi-Filet-O looks a lot like the stateside Filet-O-Fish, but it comes with a patty made of bits of shrimp and topped with lettuce, spicy sauce, and the requisite McDonald’s sesame seed bun. It retails for 320 Japanese yen, or about $4 US
Would we eat it: McDonald’s Japan is looking like the place to be these days. Absolutely.
