Super Bowl XLVI was yet another big year for ad animals: There was a speedy Skechers-wearing French bulldog, office chimpanzees pitching for careerbuilder.com, and yet another dog with a special talent for serving Bud Lite at parties (that ad did end with a plug for adopting rescue dogs – a nice touch).
But our favorite animal ad this year came from Volkswagen, and this portly canine who resolves to get himself in shape so he can fit through his doggie door and chase the new VW bug . After delivering arguably the most successful Super Bowl commercial of 2011 with “Little Darth Vader,” expectations for Volkswagen were high, and the company delivered nicely with this ad.