The star NFL safety promotes Head & Shoulders Hair Endurance to protect your hair. But this NFL season, Troy Polamalu will get a little extra protection: an insurance policy from Lloyds of London to protect that big hair through the 2010 NFL season.
Insured value: $1 million
Lucy Pemoni/Reuters/File
Troy Polamalu smiles during the NFL football Pro Bowl at Aloha Stadium in Honolulu in 2006. Sponsor Head & Shoulders took out a $1 million celebrity insurance policy to protect those signature locks during the 2010 season.