OK, so maybe you've never heard of this cricket star. But in the '90s, he was big Down Under – so big that the Aussie athlete and pitchman wasn't taking any chances when he insured his trademark handle bars against dewhiskering.
Insured value: $775,000

Newscom/File
Former Australian cricketer Merv Hughes (pictured here in London in 2009) insured his trademark whiskers for some $775,000 back in the '90s.