He's so futuristic that his sleigh has propellers and his beard comes with insurance, which seems just so right for a new-millennium gift-giver. Our No. 1 insured celebrity head is Mr. White, the so-called "Santa to the Stars." He's played the role for Macy's, Neiman-Marcus, and the White House and insured his trademark white beard with Lloyd's of London.
Insured amount: Undisclosed. (You wouldn't want Santa to start revealing the price of gifts, would you?)

David Woo/Dallas Morning News/MCT/Newscom/File
Brady White as Santa Claus sits in the new ICON A5 sports aircraft at the unveiling of luxury retailer Neiman Marcus' Christmas Book in 2009. It's not exactly a sleigh, but the beard is real – and insured.