'Poking a Dead Frog': 10 thoughts on comedy from some of its best writers

Author Mike Sacks talked with some of the star creators of contemporary stand-up, film, and television comedy about the current state of the genre as well as advice they'd give to those starting out in the field.

4. Story versus jokes

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'Parks and Recreation' stars Amy Poehler.

Mike Schur, "Parks and Recreation" and "Brooklyn Nine-Nine" co-creator and writer for such shows as "Saturday Night Live" and "The Office," says he believes that a successful TV show can't just be a series of one-liners. "Good stories beat good jokes every day of the week and twice on Sundays," he said. "It's also very obviously the case that jokes are fleeting, but good characters and emotional stories are forever. TV is about presenting an inviting world in which audiences want to invest their time, regularly, over many years. Jokes help because, you know, they make people happy. But what makes people love a show, and get attached to it, is great characters having great adventures."

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