The Super Bowl: 10 football books to gear you up for the big game

The biggest sports game of the year is just around the corner. Here are some books to put you in the mood.

6. "The Super Bowl of Advertising," by Bernice Kanner

Why do most of us watch the Super Bowl? For the ads, of course! Kanner gives us an insider look at how the Super Bowl became one of the most competitive ad markets in the world.

Bernice Kanner is best known for her award-winning column for New York Magazine "On Madison Ave," which she wrote from 1981 to 1994.

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